Global Car Manufacturers Savour India
India has an age old history in automobile industry. Since the first car was launched in the country, it has witnessed many advancements and innovations that have continuously changed the overall appearance of the industry in the global car market.
In the present scenario, Indian automobile landscape is showcasing a number of cars and other vehicles with a combination of technology and consumer-friendly price tags. It displays a variety of cars in different price segments ranging from a small car of Rs 1 lakh to a high-end luxury car worth Rs 5 crore. These cars with such a huge difference in price tags cater to different sections of the society.
The first and perhaps the most noteworthy example of the growing Indian car industry is the soon-to-be-launched Tata Nano. This homegrown frugal car is simply a small wonder. After the unique engine technology and price tag of Tata Nano, global car manufacturers have their eye on Indian engineers and technology. The car expected to hit in the festive season is a big threat to the small car segment in the global market.
Other than Nano, there are many other small wonders soon to be seen on Indian roads. First in line is the car manufacturing leader, Maruti Suzuki, who is all set to roll out its small car, Maruti-Suzuki A-Star. Then there is a car codenamed as ULC (ultra-low cost), proposed to be designed and produced by a joint venture between Bajaj Auto and the Renault-Nissan. Following the trend, Honda, Seil India, Hyundai Motors, Czech Skoda India, General Motors and even Toyota is planning to design an exclusive small car in the Indian car market. The trend of producing small cars with upmarket and innovative technology has itself paved a path for global car manufacturers to reach India.
The unique combination of innovations and technologies in Indian small cars has also redefined the concept of luxury cars in the country. As new technologies are banking on small cars, the differentiation line between small and luxury cars seems to fade away except the size and price. This compelled luxury car manufacturers to re-define the structure, body lines and interiors of all their car models so that a broad differentiation line always stay in between. The redefined luxury car segment is another aspect of the growing Indian car market.
Luxury car manufacturers like BMW, Mercedes-Benz, Porsche, and Rolls Royce have introduced a number of luxury cars in the Indian car market. They are still in process of rolling out more cars with better engine technology and futuristic features. With the increasing number of people showing their interest in luxury cars, these manufacturers are earning good revenues, compelling them to strengthen their footprints in India.
For those looking for sheer luxury on wheels a slew of launches will hit the Indian market. BMW will drive in its new 7 Series and its sportier M3, M5 and M6 followed by the sports utility range the BMW X6. Rolls Royce will roll out more number of Rolls Royce Phantom whereas Porsche is ready to hit India with its exciting Porsche Cayenne GTS and the Porsche 911 new GT2. Few new cars from Volkswagen, Skoda, Mitsubishi, and Toyota are also on their way to India.
Experts believe that a wide assortment of options is available in India to suit different sections of people. The market is even more promising with low-cost production, highly skilled engineers and easy availability of car loans. All these factors along with the increasing number of cars on Indian roads, has become a strong reason for global car manufacturers to savour India.
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